The Stabilization Plan is intended to guide the San Jose Downtown Association (SJDA) through near-term disruptions caused by COVID-19 and create a framework for how SJDA could evolve beyond the pandemic.

The streamlined strategic planning process kicked off in May 2020 and was completed in July 2020.

The Plan seeks to meet the following objectives:

1. Evaluate options and a preferred course for SJDA to stabilize its operations and finances.
2. Determine SJDA’s role in the economic stabilization and recovery of downtown San Jose.
3. Establish a framework for subsequent long-term planning for the organization.
4. Engage stakeholders in a participatory process to develop the SJDA Stabilization Plan.