SJDA Signature Events

Iconic downtown touchstones

Proud of our annual lineup of events

Music in the Park

Music in the Park is downtown San Jose’s longest running musical festival. It’s a family-friendly happy hour with great live music from big names as well as up-and-coming acts. Learn more.

Your brand can get in front of one of the biggest crowds downtown – target concert goers, downtown office workers and residents. Contact us to sponsor at Music in the Park.


Dine Downtown

Find your spot at the table during Dine Downtown. It’s a restaurant week like no other. Learn more.

Get in front of downtown diners. Contact us about sponsoring Dine Downtown.

Farmers' Market

Downtown Farmers’ Market presented by Kaiser Permanente brings the fresh fruits and vegetables to South First Area (SoFA). Learn more.

Looking to get your name in front of downtown employees, fresh food fans and others? Contact us about sponsoring at the market.

Starlight Cinemas

Enjoy Starlight Cinemas family movies four weekends each summer under the stars at St. James Park.

Come an hour early and enjoy arts and crafts, games and trivia contests, made possible by the City’s Parks, Recreation and Neighborhood Services Department.  Extra credit to those coming in costumes!

Downtown Ice


Downtown’s premier holiday tradition. Downtown Ice is a unique circular outdoor rink lined by palm trees.
Learn more about Downtown Ice

Looking to get your name in front of thousands of skaters and families who visit downtown ice? Contact us for details about sponsorships and private parties at the rink.