San Jose’s Transformation
Planning for a Vibrant and Safe Hospitality and Nightlife Economy
San Jose Hospitality Zone Assessment
As cranes rise on San Jose’s skyline, building monoliths of residential housing, there is great anticipation of more people living downtown and bringing renewed excitement and vitality.
With the change is a desire to develop safer and more vibrant dining and entertainment options. The Responsible Hospitality Institute (RHI) is working with the City of San Jose, the San Jose Downtown Association and the San Jose Redevelopment Agency in evaluating trends and opportunities for progressive development of the hospitality industry and transformation of the current nightlife into a more significant cultural and economic asset. One of the ultimate goals of the changes under way is to attract a broader and more appealing customer base.
Extended Hours Pilot Program
San Jose’s Extended Hours Pilot Program ended in January. It allowed downtown businesses to stay open until 3 a.m., one hour later than previously allowed. A three-month trail program began Aug. 2 and extended another three months. The program was aimed at reducing crowds, traffic and impacts on residents’ quality of life by allowing restaurants and clubs to remain open later, serving food and alcohol-free drinks.
The program is being evaluated. Discussions are occurring at high levels to possibly reintroduce the program downtownwide.
The goal of this program is to enhance the late-night downtown customer experience. Patrons will be able to leave pilot program establishments at their leisure over an extra hour allowing them to finish conversations, enjoy non-alcoholic beverage options, dance a last dance or two and allow additional time to arrange for transportation home. The extra hour is important to late-night customers who often arrive after 10 p.m.
A secondary goal is to reduce the need for city services at closing. Hopefully, by reducing the concentration of bar and nightclub patrons on the street all at the same time at the end of the evening, we will be able to reduce the number of police officers needed at closing time. The pressure is off everyone when patrons are not exiting every venue at the same time.
The pilot program is a positive step for the downtown night culture, especially in terms of communications. We have police, night businesses and city officials working together. As a result of this process, we’ re seeing pilot program participants “raise the bar” operationally by working together, increasing staff training, and through stronger cooperation with the City and the Police Department.
Working with police and fire officials, participating businesses have created a code of conduct that they plan to roll out downtownwide. That code specifically outlines procedures for bars, clubs and restaurants open after 2 a.m. to follow. Overall, the code addresses providing a safe and secure environment to customers, coordinating public messages, complying with the laws governing such businesses, and keeping noise down for neighbors.
To ensure the extended hour program’s success, participating businesses organized a four-hour-long staff security-training seminar through RHI on July 21. Participating businesses have also agreed to keep a careful count of the numbers of patrons inside of club, so not to exceed capacity; pick up litter and maintain orderly lines; and either provide food service or information that directs patrons to late-night restaurants. In addition, basic rules and guidelines of the program are posted at each of the participating businesses.
Those basic rules are:
All alcohol cleared before 2 a.m.
No entry or re-entray after 2 a.m.
Food and alcohol-free beverages cleared by 2:45 a.m.
Please exit by 3 a.m.
Patrons should ask the establishment to call a taxi when needed
Click the image to download PDF
Participants in the new nighttime experiment:
Fahrenheit Ultra Lounge & Restaurant, 99 E. San Fernando St., 998-9998
Johnny V's, 31 E. Santa Clara St., 947-8470
Lido, 30 S. First St., 298-4318
Mac's Club, 39 Post. St., 998-9535
Mission Ale House, 97 E. Santa Clara St., 292-4058
San Jose Bar & Grill, 85 S. Second St., 286-2397
Splash Bar & Grill, 65 Post St., 993-0861
The Temple, 52 S. First St., 288-8518
The Vault Ultra Lounge, 81 W. Santa Clara St., 298-1112
Toons, 52 E. Santa Clara St., 292-7464
Tres Gringos Baja Cantina, 83 S. Second St., 278-9888
Vivid, 8 S. First St., 279-4444
Voodoo Lounge, 14 S. Second St., 286-8636
Eating establishments
Angelou's Café & Grill, 21 N. Second St., 971-2287
Azucar! Latin Bistro & Mojito Bar, 71 E. San Fernando St., 293-1121
Ben's Chinese Fast Food, 31 E. Santa Clara St., 995-5560
Chacho's Mexican Restaurant, 18 S. Almaden Ave., 293-1387
Fahrenheit Ultra Lounge & Restaurant, 99 E. San Fernando St., 998-9998
(Must enter before 2 a.m.)
Iguanas Burritozilla, 330 S. Third St., 271-9772
La Victoria Taqueria, 140 E. San Carlos St., 298-5335
La Victoria Taqueria, 131 W. Santa Clara St., 993-8230
Mexico Bakery, 87 E. Santa Clara St., 272-3838
Mission Ale House, 97 E. Santa Clara St., 292-4058
(Must enter before 2 a.m.)
My Burger Place, 76 E. Santa Clara St., 286-6311
The Pita Pit, 151 S. 2nd St., 694-3200
San Jose Bar & Grill, 85 S. Second St., 286-2397
(Must enter before 2 a.m.)
Splash Bar & Grill, 65 Post St., 993-0861
(Must enter before 2 a.m.)
Tres Gringos Baja Cantina, 83 S. Second St., 278-9888
(Must enter before 2 a.m.)
Important Link:
More details can be found at:
www.rhiservices.org